In 2024, Anderson & Vreeland, a leading flexographic distributor for North America, joined forces with ICScolor, Inc., the inventor and global leader of digital color proofing solutions. One year later, the collaboration has undeniably transformed how brands, converters, and printers approach color proofing, approving, and accelerating packaging production.
The Challenge: Traditional Color Proofing Slowed Time to Market
Before digital proofing became standard, many flexographic printers relied on hard copy proofs that required time, shipping, and in-person approvals. For brands under constant time-to-market pressure, each delay represented missed sales opportunities and higher costs.
Anderson & Vreeland recognized this industry challenge and sought partners that could help customers move faster without compromising quality or color consistency.
The Partnership: A Strategic Alliance in Digital Color Proofing Solutions
Partnering with ICScolor allowed A&V to merge its deep experience in flexographic technology with cutting-edge color management innovation. ICScolor’s Remote Director, ProofCheck, and PressCheck systems lead the transition from hard copy to digital — enabling print service providers to seamlessly share, approve, and verify color digitally.
This partnership proved to be more than a distribution agreement. It became a strategic alliance centered on efficiency, quality assurance, and workflow modernization — all powered by the next generation of digital color proofing solutions.
Implementation: Integrating with Cloudflow and the A&V Hybrid Portfolio
The partnership also strengthened Anderson & Vreeland’s Hybrid product lineup, which integrates ICScolor’s tools with Cloudflow. This creates a centralized platform for prepress teams to manage color proofing, color validation, and approval tasks in real time.
By uniting digital proofing technology with Hybrid workflow automation, A&V customers now experience a seamless production pipeline — from file creation to print-ready approval — eliminating redundant steps and human error.
Real-World Impact: Accelerating Speed and Accuracy
According to Shelly Swanke, Director of Digital Solutions and Equipment at Anderson & Vreeland, the collaboration has reshaped how flexographic teams deliver results.
“It has enabled us to not only support our customers in streamlining their workflow, but also help brands bring products to market faster and more efficiently,” said Swanke.
Each system in ICScolor’s portfolio contributes to measurable gains in productivity:
- Remote Director enables digital proof creation and sharing between printers, trade shops, and clients.
- ProofCheck ensures color fidelity on any substrate with the flexibility to display custom spot colors.
- PressCheck digitizes on-press approvals by securely delivering accurate scans to remote clients, eliminating travel and scheduling delays.
Together, these solutions redefine remote collaboration and color proofing accuracy in the flexographic print sector.
The Results: Technology and Trust Driving Customer Success
Vicki Blake, VP of Business Development at ICScolor, reflected on the results: “Our partnership with A&V has elevated our products to new heights due to its commitment to technological excellence and customer satisfaction.”
Through this alliance, Anderson & Vreeland has empowered its customers to achieve faster approval cycles, reduced waste, and consistent brand color integrity across global markets — outcomes that reflect the ongoing evolution of digital color proofing solutions in modern flexography.
Looking Ahead: Advancing the Future of Flexographic Workflow
As Anderson & Vreeland continues expanding its digital solutions portfolio, its partnership with ICScolor stands as a model of technology-driven collaboration. Together, the two companies are advancing the next generation of automated, color-accurate, and sustainable flexographic workflows — where digital color proofing solutions form the foundation for speed, precision, and brand consistency.
Discover how Anderson & Vreeland’s cutting-edge digital color proofing solutions can help you streamline approvals, accelerate time to market, and ensure consistent color accuracy.
Reach out at info@andersonvreeland.com or call 866-282-7697 to get started on transforming your print production workflow with trusted technology and unparalleled support.
