Bettylyn Krafft, a trailblazer in the flexographic printing industry, has dedicated her life to empowering the next generation of printers since 1977. Her unwavering passion for supplying quality education and care for our workforce has transformed countless lives.
Bettylyn Krafft: A Trailblazer in Flexographic Printing
Elected by her peers for her exceptional contributions, Bettylyn’s commitment transcends the technical realm— she tirelessly works to introduce students to the world of flexography, equipping them with the critical skills and confidence needed to thrive in promising, long-term careers across the industry. Her efforts have culminated in initiatives like the Phoenix Challenge Foundation, which she established alongside Ron and Katherine Harper.
The Phoenix Challenge offered a unique educational opportunity, engaging high school students in hands-on challenges, igniting their interest in flexographic technology, and ensuring a steady influx of talent into the industry. What started as a small program across a handful of high schools blossomed into a nationwide success, inspiring hundreds of students to explore the industry.
A Community United by a Shared Mission
Howie Vreeland, a fellow board member at the Phoenix Challenge Foundation, speaks highly of Bettylyn, calling her a “remarkable woman” whose impact is “absolutely phenomenal.” What began as a professional connection quickly blossomed into a close-knit family, with Howie’s company, Anderson & Vreeland, joined in the mission by supplying essential equipment to students.
Building the Future of the Flexographic Industry
The success of the Phoenix Challenge, which has expanded from high schools to colleges across the nation, showcases Bettylyn’s vision and dedication. By equipping the next generation with the tools to succeed, she not only fosters individual growth but also fortifies the future of the flexographic industry, demonstrating that her contributions resonate far beyond the printing press.
